Resume 📝


SBAB (2022 – current)
Head of UX
Leading UX team, strategy, management …so on

Voi Technology (2022 – 2022)
User insights manager – 4 month
Leading a data and user research team also conducting my own research

SBAB (2017 – 2022)
Head of user researcher
Concept, strategy, prototyping, usability testing, coaching, analysis data gathering and analysis

River  (2016 – 2017)
User Researcher/UX-designer
Clients: Nike, Zmarta, Comviq, Fotografiska, SF

ISPY Group (Consultant, 2015 – 2016)
Clients: Nymans Ur, Vin & Matguiden, PrimeWine (Solera, Vinston), Code Concept and so on.
Front End Developer
UX designer/User Researcher

Friluftsland AB (Consultant, 2014 – 2015)
Web coordinator
AD/Copy digital and print
Digital Content Management

Vapoteket (Consultant, 2014)
Web Producer
Technical Consultant

DigitalServices INGO STHLM Part of WPP, Ogilvy Grey (2013 – 2015)
Clients: AstraZeneca, IBM, Emirates, Amex, OKQ8
Front End Developer
Web Content Management
Junior Production Leader

Watchus (own company, 2011 – currently)
User Researcher
Production/Project leader
Web producer

Xponent (2010 – 2015)
Web Producer

Stjärnurmakarna AB (2009 – 2014)
Web Director
Content Manager
Web Producer
Pr and Marketing/IT Assistant


Södertörn (2019 – 2021)
User Experience and Interactive Media Design, Master’s Programme | 120.0 hp

Interactive Media Design 15 credits, Design theory and methods 7,5 credits, User experience and user research I 7,5 credits, Critical design 7,5 credits, User experience and user research II 7,5 credits, Advanced project work 15 credits, AI and machine learning for user experience design, Game design research, Specialisation in user experience and interactive media design, advanced visualisation and Master’s dissertation in media technology 30 cred

Stockholms University/Department of Computer and System Science
Bachelor’s degree in Interaction Design

Participatory Design, Cognitive Psychology, HCI, Iterative processes, Requirements
Engineering processes (RUP, Viewpoint, BMM, Agile), Prototyping, Project Management, Behavioral and Social Science, Evaluation Methods (Heuristics and such),  Analysis Methods, Content Management, SEO, visual studies, Programming (Python), Web Programming (HTML5, CSS3, Javascript), Advanced HCI, Scientific Methods, Server programming (MySQL, PHP), Client side programming (Jquery, Javascript, HTML5, CSS3). 

Conferences 2020/2021
Eye tracking study ICEM
Eye tracking Study Stockholm Experience Conference

Badge HTML5/CSS (2014)
Stockholms University/Department of Computer and System Sciences

LECTURE (2016)
Producing for digital spaces for Miami Ad School

LECTURE (2015)
Producing for digital spaces for Miami Ad School

LECTURE (2015)
Producing for digital spaces for Miami Ad School

Sketch, Figma, InVision, Lookback, Slack (I can proudly say I’m the person who sends the most messages in slack in the organisation), Keynote. Hotjar, VWO – A/B testing.

Tools I’m alright at but need to learn more about
Google Analytics, R and probably a ton more of programs…

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