moa bogren
User Experience designer/researcher

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The text underneath will take about 6min to read. It will contain which part of UX I like working with the most, and what motivates me the most. A short introduction to my private life and that’s it.

Things I might be good at
I’v spend many years working for agencies and now I’m back on the client-side and it’s amazing. Even though you still have to battle content switching and kognitive disruption you always work for the same vision, and that helps a lot with the motivation of really getting to know the brand/product.

Something I have learnt over the years is that I don’t need to be good at everything. I value almost all kind of knowledge, but at some point I realised I couldn’t fight all battles. I appreciate everything I learnt from working as a frontend developer, content manager and “designer” but I have also realised I’m not very good at all of those things.

So instead of selling myself as “everything” I will be pretty straight forward and say I’m a UX-designer, but with a fair amount of knowledge around technical constraints.  What I like the most is research, what really motivates me is figuring out how to visualise aggregated qualitative and quantitative data and make it into tangible resources for the company and the rest of the product development department. To create a foundation, and processes for an effective user-driven/data-driven process.

I see it as three big phases, collecting data, analysing data and refining data into a valuable and relevant product for the end user. And you need to connect those three big phases to create a positive user experience. I’m mostly in the two first two phases, but I work a lot visually in Sketch/Figma (or whatever is needed) to create something more tangible than data sheets and staring at qualitative data documents.

I love working but I also love “me-time”
I like work, and yes a lot of things in my life is work related, articles, literature, meet up’s, discussions and so on. But I also appreciate my free-time, being out doing nature stuff, work out, yoga, climbing, go to the cinema, playing games, cook and eat.

So I’m not good at everything, but hopefully I’m decent at the things that interests me.

That’s all

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