moa bogren
User Experience designer/researcher

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The text underneath will take about 6min to read. It will contain which part of UX I like working with the most, and what motivates me the most. A short introduction to my private life and that’s it.

Things I might be good at

I dislike rating my skills in percent, it says nothing about my ability to do a good job (100% of what?). I would like to say I’m fairly good at things that interests me.

I spend many years working for agencies and now I’m back on the client side and it’s amazing. Even though you always have to battle content switching and kognitive disruption you always work for the same vision, and that helps a lot with the motivation of really getting to know the brand/product.

Something I have learnt over the years is that I don’t need to be good at everything. I value almost all kind of knowledge, but at some point I realised I couldn’t fight all battles. I appreciate everything I learnt from working as a frontend developer, content manager and “designer” but I have also realised I’m not very good at all of those things, you can’t fight all battles.

So instead of selling myself as “everything” I will be pretty straight forward and say I’m a UX-designer, but with a good sense of technical constraints and structure. Or actually I’m a UX researcher or that is what I like the most, what really motivates me is figuring out how to visualise aggregated qualitative and quantitative data and make it into a fairly visual user journeys. Connecting it with the user needs, and building bridges to production. Working in and creating a data driven process from a UX driven perspective, creating a good foundation to an effective process to go from data to relevant and valuable product for the end user.

I see it as three big phases, collecting data, analysing data and refining data into a valuable and relevant product for the end user. And you need to connect those three big phases to create a positive user experience. I’m mostly in the two first two phases, but work a lot visually in Sketch to create something more tangible than data sheets and staring at qualitative data documents.

I love working but I also love me time

I like work, and yes a lot of things in my life is work related, articles, literature, meet up’s, discussions and so on. But I also appreciate my free time, being out doing nature stuff, work out, yoga, climbing, go to the cinema, playing games, cook and eat, just so you understand that I do have a private life and I do value it a lot. Sometimes the best ideas comes from taking a break from trying to come up with great ideas, and sometimes a break from the office will energise you.

So I’m not good at everything, but hopefully I’m decent at the things that interests me.

That’s all

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